A couple of weeks ago, Adriaan from MatcHR published a super interesting article about how to get candidates to reply using video outreach:

Video outreach: how to get prospects and candidates to reply
A video message has a 3X higher reply rate than email. This article shows you how to send out videos at scale and close deals and jobs fast and efficiently.
Click to open the article on Medium

Adriaan explains how he uses a set of tools including: Linkedin (sourcing candidates), Loom (video recording), Phantombuster (LinkedIn automation), SalesQL (find emails on LinkedIn), Bouncer (email verification) and Lemlist (cold email automation) to prospect candidates, validate the data, record and send videos like this one:

If you are recruiting on LinkedIn and looking at new ways to get replies from qualified candidates we highly recommend reading the whole post, Adriaan was able to get a 30% to 50% reply rate using this technique. Congrats to him!